Building Your Own Conversation Management Platform with Meeting BaaS
Discover how Meeting BaaS's white-labeling solution enables you to build a complete conversation management platform. From adding conversations to analyzing and integrating them, learn how to create your own Spoke.app-like service.
Building a comprehensive conversation management platform from scratch is a massive undertaking. What if you could leverage Meeting BaaS's proven infrastructure to create your own white-labeled solution? That's exactly what our conversation management platform enables.
What is Meeting BaaS's Conversation Platform?
Our platform provides three core pillars for managing conversations at scale:
Platform Overview: Meeting BaaS.com provides the API foundation for recording data on Google Meet, Zoom, and Microsoft Teams, while Spoke.app offers a comprehensive solution for managing conversations in your product. Together, they form a complete white-labeling ecosystem.
A. Adding Conversations
Automation and UX for business users - capture conversations from multiple sources including calendar bots, Chrome extensions, desktop apps, and VOIP integrations.
B. Analyzing Conversations
Information centered in one place - AI-powered transcription, search, templates, collaboration tools, and video editing capabilities.
C. Synchronizing Conversations
Information where your users work - seamless integrations with HubSpot, Salesforce, Zapier, and 300+ other platforms.
A. Adding Conversations: Automation and UX for Business Users
The first step in any conversation management platform is capturing conversations efficiently. Our solution provides multiple entry points to ensure no conversation is missed.
Calendar Automated Bot Attendance
Automated meeting attendance with customizable settings for your users, enabling data collection at scale.
Key Features:
- Automated meeting attendance
- User-defined settings and preferences
- Scalable data collection
Tech Stack: APIs, React frontend with TailwindCSS for user interface implementation
Chrome Extension for Google Meet
Extremely convenient for Google Meet users - one-click conversation capture.
Key Features:
- Seamless Google Meet integration
- One-click conversation recording
- Real-time meeting capture
Tech Stack: React, TailwindCSS
Desktop App
Cross-platform support with one-click link addition and meeting event viewing.
Key Features:
- Cross-platform support (Windows, macOS, Linux)
- One-click link addition
- Meeting event management
Tech Stack: Rust (Tauri), React, TailwindCSS, Swift
Legacy Features:
- Loom-like face-cam recordings using Electron
- Screen-recording on macOS using Swift
File Uploads
Efficient file processing while maintaining quality and using minimal CPU resources.
Key Features:
- Efficient file formatting using ffmpeg
- Compatibility with all transcription APIs
- Low CPU usage
Tech Stack: Ffmpeg, Transcription APIs
Third Party VOIP Integrations
Get VOIP phone call data for all team members with one integration.
Supported Providers: Twilio, Aircall, Amazon Connect, Ringover, Talkdesk, and more
Key Features:
- Unified VOIP data collection
- Team-wide integration
- Comprehensive call analytics
Tech Stack: Our API + 3rd party integrations
B. Analyzing Conversations: Information Centered in One Place
Once conversations are captured, the real value comes from intelligent analysis and insights extraction.
Transcription
Best-in-class transcription with flexible deployment options.
Key Features:
- Best-in-class transcription quality
- Multiple deployment options
Tech Stack: APIs, AI Cloud Pipeline
Implementation Options:
- Use Gladia API out of the box
- Set up Runpod for custom AI pipeline inference
AI Search in Video
Find specific information just by asking a question - natural language search for video content.
Key Features:
- Natural language video search
- AI-powered summarization
- Context-aware results
Tech Stack: React, TailwindCSS, Advanced prompting techniques
AI Templates
Extract structured data from conversations using customizable templates.
Key Features:
- Structured text extraction
- Video clip generation
- Field extraction from conversations
Tech Stack: React, TailwindCSS, Advanced prompting
Collaboration, Tags and Playlists
Organize and categorize conversations for better team collaboration.
Key Features:
- Playlists for sales onboarding
- Video tagging system
- Creator ID filtering
Tech Stack: React, TailwindCSS, Prompting
Search in Workspace
Search across all conversations from your co-workers in a unified workspace.
Key Features:
- Cross-team conversation search
- Unified workspace indexing
- Advanced search capabilities
Tech Stack: OpenSearch, ElasticSearch
Outlook and Google SSO
Seamless authentication with enterprise identity providers.
Key Features:
- Google Auth integration
- Microsoft Outlook Auth
- Enterprise SSO support
Tech Stack: Rust, o-auth libraries (custom forked versions)
Video Editing
Create shareable and downloadable clips by highlighting text in transcripts.
Key Features:
- AI-powered video editing
- Video clip link sharing
- Text-based video editing
Tech Stack: Rust, ffmpeg and related tools
C. Synchronizing Conversations: Information Where Your Users Work
The final piece is ensuring conversation data flows seamlessly into your users' existing workflows.
Native Integrations
High-quality integrations at the granular level of individual talking points.
Supported Platforms:
- HubSpot
- Salesforce
- Zapier
- n8n
Key Features:
- Granular talking point integration
- High-quality data mapping
- Real-time synchronization
Tech Stack: Webhooks, APIs, Rust and React/TailwindCSS frontend
Third Party Integrations
Access to more than 300 outgoing integrations through white-labeled solutions.
Key Features:
- 300+ outgoing integrations
- White-labeled integration options
- Google ecosystem integration
Tech Stack: White-labelled integrations for Google and other platforms
Automated Emails
Participants receive branded emails with AI reports and meeting summaries.
Key Features:
- Email summary integration
- AI-powered meeting reports
- User base growth through engagement
Tech Stack: Webhooks, APIs, customer.io (migrating to Resend)
Our Partnership: Support, Shared Roadmap and Planning
Building a conversation management platform is a collaborative effort. Here's how we support your success:
Getting You Started
We help you spin up instances on AWS or use the Spoke.app API with reasonable end-to-end setup timelines.
Implementation Options:
- On-premise deployment
- Retro-engineering through Spoke App API
- Custom API customization
Tech Stack: Rust (with Node.js porting options), backwards integration through customizable Spoke API
Timeline: Expect at least 3 weeks for end-to-end setup
Collaborating
Combining Slack and Notion for enhanced visibility and project management.
Key Features:
- Shared Slack channel for communication
- Messages automatically added as tickets to Kanban board on Notion
- Emergency handling through shared WhatsApp group
Tech Stack: Slack, Notion, Kanban Board, WhatsApp
Sharing Visibility on Our Roadmaps
Coordinate feature development and leverage our experience in building conversation platforms.
Key Features:
- Coordinated feature development
- Experience sharing and guidance
- Shared technology roadmap
Tech Stack: APIs, Video and Audio Streaming, RAG (Retrieval-Augmented Generation), and more
Implementation Roadmap
Assessment Phase
Evaluate your current conversation management needs and identify integration points with existing systems.
Platform Selection
Choose between on-premise deployment or API-based integration based on your technical requirements and timeline.
Customization
Work with our team to customize the platform for your specific use case, branding, and workflow requirements.
Integration Setup
Configure native integrations with your existing tools (CRM, project management, etc.) and set up automated workflows.
Team Training
Train your team on the new platform features and establish best practices for conversation management.
Launch and Optimization
Go live with your white-labeled platform and continuously optimize based on user feedback and analytics.
Business Impact
Organizations implementing our conversation management platform report:
- 60% reduction in time spent searching for meeting information
- Improved collaboration through centralized conversation management
- Enhanced customer insights through AI-powered analysis
- Streamlined workflows with native integrations
- Better knowledge retention across teams
Getting Started
Ready to build your own conversation management platform? Contact our team to discuss your specific requirements and get started with a custom implementation.
Want to see the platform in action? Explore our Spoke.app demo or check out our API documentation to understand the technical foundation.
Have questions about white-labeling options? Our partnership team is here to help you build the conversation management solution your business needs.