Building Your Own Conversation Management Platform with Meeting BaaS

LLazare Rossillon

Discover how Meeting BaaS's white-labeling solution enables you to build a complete conversation management platform. From adding conversations to analyzing and integrating them, learn how to create your own Spoke.app-like service.

Building Your Own Conversation Management Platform with Meeting BaaS
July 7, 2025

Building a comprehensive conversation management platform from scratch is a massive undertaking. What if you could leverage Meeting BaaS's proven infrastructure to create your own white-labeled solution? That's exactly what our conversation management platform enables.

What is Meeting BaaS's Conversation Platform?

Our platform provides three core pillars for managing conversations at scale:

Platform Overview: Meeting BaaS.com provides the API foundation for recording data on Google Meet, Zoom, and Microsoft Teams, while Spoke.app offers a comprehensive solution for managing conversations in your product. Together, they form a complete white-labeling ecosystem.

A. Adding Conversations: Automation and UX for Business Users

The first step in any conversation management platform is capturing conversations efficiently. Our solution provides multiple entry points to ensure no conversation is missed.

Calendar Automated Bot Attendance

Automated meeting attendance with customizable settings for your users, enabling data collection at scale.

Key Features:

  • Automated meeting attendance
  • User-defined settings and preferences
  • Scalable data collection

Tech Stack: APIs, React frontend with TailwindCSS for user interface implementation

Chrome Extension for Google Meet

Extremely convenient for Google Meet users - one-click conversation capture.

Key Features:

  • Seamless Google Meet integration
  • One-click conversation recording
  • Real-time meeting capture

Tech Stack: React, TailwindCSS

Desktop App

Cross-platform support with one-click link addition and meeting event viewing.

Key Features:

  • Cross-platform support (Windows, macOS, Linux)
  • One-click link addition
  • Meeting event management

Tech Stack: Rust (Tauri), React, TailwindCSS, Swift

Legacy Features:

  • Loom-like face-cam recordings using Electron
  • Screen-recording on macOS using Swift

File Uploads

Efficient file processing while maintaining quality and using minimal CPU resources.

Key Features:

  • Efficient file formatting using ffmpeg
  • Compatibility with all transcription APIs
  • Low CPU usage

Tech Stack: Ffmpeg, Transcription APIs

Third Party VOIP Integrations

Get VOIP phone call data for all team members with one integration.

Supported Providers: Twilio, Aircall, Amazon Connect, Ringover, Talkdesk, and more

Key Features:

  • Unified VOIP data collection
  • Team-wide integration
  • Comprehensive call analytics

Tech Stack: Our API + 3rd party integrations

B. Analyzing Conversations: Information Centered in One Place

Once conversations are captured, the real value comes from intelligent analysis and insights extraction.

Transcription

Best-in-class transcription with flexible deployment options.

Key Features:

  • Best-in-class transcription quality
  • Multiple deployment options

Tech Stack: APIs, AI Cloud Pipeline

Implementation Options:

  • Use Gladia API out of the box
  • Set up Runpod for custom AI pipeline inference

AI Search in Video

Find specific information just by asking a question - natural language search for video content.

Key Features:

  • Natural language video search
  • AI-powered summarization
  • Context-aware results

Tech Stack: React, TailwindCSS, Advanced prompting techniques

AI Templates

Extract structured data from conversations using customizable templates.

Key Features:

  • Structured text extraction
  • Video clip generation
  • Field extraction from conversations

Tech Stack: React, TailwindCSS, Advanced prompting

Collaboration, Tags and Playlists

Organize and categorize conversations for better team collaboration.

Key Features:

  • Playlists for sales onboarding
  • Video tagging system
  • Creator ID filtering

Tech Stack: React, TailwindCSS, Prompting

Search in Workspace

Search across all conversations from your co-workers in a unified workspace.

Key Features:

  • Cross-team conversation search
  • Unified workspace indexing
  • Advanced search capabilities

Tech Stack: OpenSearch, ElasticSearch

Outlook and Google SSO

Seamless authentication with enterprise identity providers.

Key Features:

  • Google Auth integration
  • Microsoft Outlook Auth
  • Enterprise SSO support

Tech Stack: Rust, o-auth libraries (custom forked versions)

Video Editing

Create shareable and downloadable clips by highlighting text in transcripts.

Key Features:

  • AI-powered video editing
  • Video clip link sharing
  • Text-based video editing

Tech Stack: Rust, ffmpeg and related tools

C. Synchronizing Conversations: Information Where Your Users Work

The final piece is ensuring conversation data flows seamlessly into your users' existing workflows.

Your Platform with Integrations

Native Integrations

High-quality integrations at the granular level of individual talking points.

Supported Platforms:

  • HubSpot
  • Salesforce
  • Zapier
  • n8n

Key Features:

  • Granular talking point integration
  • High-quality data mapping
  • Real-time synchronization

Tech Stack: Webhooks, APIs, Rust and React/TailwindCSS frontend

Third Party Integrations

Access to more than 300 outgoing integrations through white-labeled solutions.

Key Features:

  • 300+ outgoing integrations
  • White-labeled integration options
  • Google ecosystem integration

Tech Stack: White-labelled integrations for Google and other platforms

Automated Emails

Participants receive branded emails with AI reports and meeting summaries.

Key Features:

  • Email summary integration
  • AI-powered meeting reports
  • User base growth through engagement

Tech Stack: Webhooks, APIs, customer.io (migrating to Resend)

Our Partnership: Support, Shared Roadmap and Planning

Building a conversation management platform is a collaborative effort. Here's how we support your success:

Getting You Started

We help you spin up instances on AWS or use the Spoke.app API with reasonable end-to-end setup timelines.

Implementation Options:

  • On-premise deployment
  • Retro-engineering through Spoke App API
  • Custom API customization

Tech Stack: Rust (with Node.js porting options), backwards integration through customizable Spoke API

Timeline: Expect at least 3 weeks for end-to-end setup

Collaborating

Combining Slack and Notion for enhanced visibility and project management.

Key Features:

  • Shared Slack channel for communication
  • Messages automatically added as tickets to Kanban board on Notion
  • Emergency handling through shared WhatsApp group

Tech Stack: Slack, Notion, Kanban Board, WhatsApp

Sharing Visibility on Our Roadmaps

Coordinate feature development and leverage our experience in building conversation platforms.

Key Features:

  • Coordinated feature development
  • Experience sharing and guidance
  • Shared technology roadmap

Tech Stack: APIs, Video and Audio Streaming, RAG (Retrieval-Augmented Generation), and more

Implementation Roadmap

Assessment Phase

Evaluate your current conversation management needs and identify integration points with existing systems.

Platform Selection

Choose between on-premise deployment or API-based integration based on your technical requirements and timeline.

Customization

Work with our team to customize the platform for your specific use case, branding, and workflow requirements.

Integration Setup

Configure native integrations with your existing tools (CRM, project management, etc.) and set up automated workflows.

Team Training

Train your team on the new platform features and establish best practices for conversation management.

Launch and Optimization

Go live with your white-labeled platform and continuously optimize based on user feedback and analytics.

Business Impact

Organizations implementing our conversation management platform report:

  • 60% reduction in time spent searching for meeting information
  • Improved collaboration through centralized conversation management
  • Enhanced customer insights through AI-powered analysis
  • Streamlined workflows with native integrations
  • Better knowledge retention across teams

Getting Started

Ready to build your own conversation management platform? Contact our team to discuss your specific requirements and get started with a custom implementation.

Want to see the platform in action? Explore our Spoke.app demo or check out our API documentation to understand the technical foundation.

Have questions about white-labeling options? Our partnership team is here to help you build the conversation management solution your business needs.

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